MECCA COSMETICA keeps fans Sun Smart with SPF Studio
At the 2026 Australian Open, MECCA expanded its presence with an immersive MECCA COSMETICA SPF Studio, designed to keep fans sun smart while they soaked up the tournament atmosphere. The space offered MECCA COSMETICA SPF sampling, quick top up stations and guided product discovery, bringing MECCA’s skincare first approach to sun protection courtside. The activation […]
MECCA Elevates the Fan Experience with three level Pro Shop at AO26
At the Australian Open 2026, MECCA elevated the fan experience with an expansive three level MECCA Pro Shop in The Village, creating a beauty destination that went beyond the typical pop-up. The space offered express touchups, skincare education, and exclusive product activations, inviting fans to shop, sample and engage with Mecca’s curated range in between […]
Mastercard creates a frictionless activation at the Australian Open 2026
At the 2026 Australian Open, Mastercard introduced its Quick Serve frictionless store, giving fans a faster, more immersive way to grab snacks and drinks. From the moment they stepped inside, visitors were surrounded by transparent LED screens, Mastercard’s Priceless Playlist, layered scents and a digital environment designed to engage every sense. At its core, the […]
Omo Wonder Wash
OMO brought a burst of colour and energy to Bondi with OMO Wonder Wash. Over three days at Dolphin Court, the brand created an immersive pop-up experience filled with interactive games, live music, and plenty of playful moments. You can test your speed, reflexes, and competitive streak across multiple free challenges or take on ‘The […]
Lancôme Skin Science Club
Lancôme transformed Sydney’s Pitt Street Mall into a skincare sanctuary with the launch of the Skin Science Club, an immersive pop-up experience celebrating the science behind their best-selling skincare range. Designed to stop passers-by in their tracks, the activation invited guests to step inside for a masterclass from a Lancôme skin expert. Bastion led the […]
Hard Rated Orange, Daniel Gorringe in the Glass Box
To launch Hard Rated Orange 4.5%, the brand tapped into Australia’s sports-mad culture and love of a good stunt. Former AFL player and media personality Daniel Gorringe was locked in a glass box outside the MCG for 48 hours, right in the heart of the action and banter with every moment streamed live for fans […]
Uniqlo PUFFTECH ‘Insulated by Air’ Exhibition
UNIQLO brought their PUFFTECH technology to life with a public activation in Sydney’s Martin Place. The two-day “Insulated by Air” exhibition blended immersive storytelling with interactive digital elements, transforming a central city location into a light-filled, experiential space. The fitout was delivered by Alchemy Co, who brought the creative to life on site integrating digital […]
West Gate Tunnel – More Ways to Move
At the 2025 Formula 1® Australian Grand Prix, the West Gate Tunnel Project engaged the public with a standout activation inside the Innovation Hub at Pit Stop Park. Designed to bring Victoria’s transport future to life, the “More Ways to Move” experience combined immersive tech, clear storytelling and clever spatial design. Sweet Mango led the […]
Asahi Super Dry at the Australian Turf Club
Asahi Super Dry marked its new partnership with the Australian Turf Club at Royal Randwick by transforming an existing activation space, previously used by another brand, into a visually distinct and highly functional activation, brought to life with Groblox modular structures. The activation integrated two Groblox single blocks with six pre-existing shipping containers, creating a […]
Bringing Bold Beauty to Sydney Mardi Gras 2025
As part of the Sydney Gay and Lesbian Mardi Gras 2025, MECCA MAX created a vibrant Express Makeup Activation, offering festival-goers a quick pop of colour to bolden their looks. Designed and brought to life by Team Event, the activation was built upon the Groblox Single Block, which provided a versatile base for their creativity. […]