lululemon Print Shop at Sydney Marathon 2026
For Sydney Marathon race week, lululemon brought its Print Shop to Pitt Street Mall, putting a live customisation studio in the middle of the city’s busiest retail strip in the lead-up to Australia’s only Abbott World Marathon Major. After picking up their gear in store, runners and supporters stepped outside, chose from a lineup of […]
lululemon at HYROX Sydney 2026
For HYROX Sydney, lululemon created ‘breathing room’, a recovery and performance space at Cathy Freeman Park, open to competitors across the five-day event. It gave the weekend’s hybrid athletes somewhere to pause, breathe and reset, with breathwork sessions, a performance studio and talks from leading athletes. The space was built using the Groblox modular system: […]
La Roche-Posay helps race-goers stay sun smart
As the official SPF partner of the 2026 Formula 1 Australian Grand Prix, La Roche-Posay brought sun protection directly to race-goers with the Precision Pit Stop, a dedicated activation space designed to introduce fans to the brand and sample product across the race weekend. The activation gave fans a practical and on-brand reason to stop, […]
KitKat encourages fans to “Have a break” at the 2026 Australian Grand Prix
KitKat made its mark at the 2026 Formula 1 Australian Grand Prix as the first market to activate the brand’s global F1 partnership, bringing the “Have a Break” message to life in the middle of one of motorsport’s biggest weekends. The KitKat Fan Zone became a standout destination across the event, with F1-themed chocolate cars, […]
American Express reaches new heights at the 2026 Australian Grand Prix
American Express expanded its presence at the 2026 Formula 1 Australian Grand Prix with the Amex Lakeside Terrace, a three-storey lounge and track-viewing experience that quickly became one of the most sought-after destinations across race week. Positioned overlooking the festival stage, the structure offered tiered exclusivity across all three levels, with the top two floors […]
Cadillac at the 2026 Formula 1 Australian Grand Prix
The 2026 Formula 1 Australian Grand Prix marked a milestone moment for Cadillac, their official debut on the F1 grid and the activation at Albert Park made sure fans felt every bit of it. From the F1 car in its new race-ready livery to immersive fan moments and a showcase of Cadillac’s road vehicle range, […]
Ford Racing brings the action to fans at the Formula 1 Australian Grand Prix 2026
Ford Racing brought a multi-faceted performance activation to the Formula 1 Australian Grand Prix 2026, giving fans at Albert Park a hands-on look at the full range of the Ford motorsport program. Visitors could get up close to two Supercars and the Ford Raptor T1+ Dakar rally car, jump into racing simulators, and move through […]
MECCA Elevates the Fan Experience with three level Pro Shop at AO26
At the Australian Open 2026, MECCA elevated the fan experience with an expansive three level MECCA Pro Shop in The Village, creating a beauty destination that went beyond the typical pop-up. The space offered express touchups, skincare education, and exclusive product activations, inviting fans to shop, sample and engage with Mecca’s curated range in between […]
Kia brings an Outback Pub to the 2026 Australian Open
Step inside Hotel Tasman and discover how the Kia Tasman tackled Beer O’Clock Hill without ever leaving Melbourne. At the Australian Open 2026, fans got to experience the Tasman ute in a completely new way through a virtual reality simulation, bringing the excitement of off-road driving right into the city. As part of Kia Australia‘s […]
Haier creates an immersive smart home experience at AO26
At the 2026 Australian Open, Haier brought its smart home technology to courtside in an interactive fan experience. From hands-on product demonstrations across washing, cooling and refrigeration to immersive zones like the Pure Chill space, visitors explored Haier’s smart appliances in a fun and playful way. Designed by Taboo and brought to life with a […]