Ford Racing brought a multi-faceted performance activation to the Formula 1 Australian Grand Prix 2026, giving fans at Albert Park a hands-on look at the full range of the Ford motorsport program.
Visitors could get up close to two Supercars and the Ford Raptor T1+ Dakar rally car, jump into racing simulators, and move through a space built around the world of Ford performance. Upstairs, a corporate hospitality level overlooked the activation and the Grand Prix precinct beyond.
Led by We Are Phoenix and built out by Republic Events, the activation balanced high-energy fan engagement with a premium hospitality offering across two levels.
The structure combined six Double Blocks, twelve Single Blocks and three Corner Blocks to create the multi-level build, and featured the Groblox retractable electric roof system, opening the space to the atmosphere of race week above.
