Groblox is proud to have been part of Waterdrop’s standout brand activation at the Australian Open 2025, designed and activated by Twenty3 Sport and Entertainment and expertly fitted out by Made. Experiences. As the Official Bottle Partner of the tournament, Waterdrop championed sustainable hydration while delivering an engaging, premium experience for players, staff, and fans alike.
This innovative activation space, built using Groblox modular solutions, showcased the power of tailored design and functionality. Featuring a custom branded popup, personalised bottle sales areas, and sampling stations for Waterdrop’s Microdrink hydration cubes, the station was a hub for sustainability and interaction. Fans also enjoyed exclusive meet-and-greet opportunities with Waterdrop ambassadors, creating moments that resonate well beyond the event.
