Spotify brought a splash of pink and a whole lot of Hilary Duff energy to Melbourne with the Lucky Me Arcade, a Y2K-inspired pop-up that gave fans the chance to step into an arcade experience ahead of her shows at Rod Laver Arena.
Delivered with Mushroom Creative House, the activation was built around nostalgia. A themed claw machine sat at the heart of the space, with exclusive Hilary Duff goodies up for grabs, so fans could try their luck and get into the excitement before the show. It was a fun little throwback, and it gave fans a reason to stop, play and share the moment.
Built on the Groblox modular system
The structure was built using the Groblox modular system and turned into a bold, fully branded pop-up. The fit out was completed by Entourage Events. It featured oversized signage, bright pink interiors and dedicated arcade stations, all of it designed to carry Spotify’s campaign from the outside in.
The open frontage kept the experience inviting and connected to the buzz outside, so passers-by could see straight into the action. Inside, the colourful fit out made sure the pop-up was pretty hard to miss.
