The 2026 Formula 1 Australian Grand Prix marked a milestone moment for Cadillac, their official debut on the F1 grid and the activation at Albert Park made sure fans felt every bit of it.
From the F1 car in its new race-ready livery to immersive fan moments and a showcase of Cadillac’s road vehicle range, visitors got a genuine look at a brand stepping onto the world’s biggest motorsport stage.
Brought to life by Seeker as lead agency and Stage Kings on fitout, the activation translated Cadillac’s bold identity into a physical space that matched the energy of race week.
The structure was built using the Groblox Double Block system, each block spanning 6 x 6 metres and engineered with fewer columns for wide, open-plan interiors, making it the perfect base for premium vehicle displays and high-traffic fan spaces.
