At the 2026 Australian Open, Haier brought its smart home technology to courtside in an interactive fan experience. From hands-on product demonstrations across washing, cooling and refrigeration to immersive zones like the Pure Chill space, visitors explored Haier’s smart appliances in a fun and playful way.
Designed by Taboo and brought to life with a fit-out by Chopt Studio, the activation balanced hands-on engagement with high energy moments that pulled fans in from across the precinct. The Groblox structure framed the space with four Single Blocks, creating a clean, bold and highly visible footprint that anchored the experience on site.
