As part of the Sydney Gay and Lesbian Mardi Gras 2025, MECCA MAX created a vibrant Express Makeup Activation, offering festival-goers a quick pop of colour to bolden their looks.
Designed and brought to life by Team Event, the activation was built upon the Groblox Single Block, which provided a versatile base for their creativity. The structure captured the spirit of Mardi Gras with bold branding, dynamic lighting, and interactive touchpoints, ensuring a seamless and engaging guest experience.
This activation reinforced MECCA MAX’s commitment to self-expression, inclusivity, and high-impact beauty experiences, while demonstrating how Groblox’s modular solutions can support innovative and dynamic brand activations at major events.
