Waterdrop activated its Hydration Hub at the Australian Open 2026, creating a cool, welcoming space for fans to refresh under the Melbourne summer heat. Inside, visitors could collect a reusable bottle, personalise it with on site engraving, sample the newly launched Microlyte recharge electrolyte drops and enjoy a series of hydration focused moments throughout the day.
The experience was designed by Twenty3 Sport + Entertainment and brought to life by Made Experiences. Using Groblox modules, the structure formed an engaging hub that supported high foot traffic while delivering a memorable, sustainability-led activation across the tournament precinct.
