UNIQLO brought their PUFFTECH technology to life with a public activation in Sydney’s Martin Place. The two-day “Insulated by Air” exhibition blended immersive storytelling with interactive digital elements, transforming a central city location into a light-filled, experiential space.
The fitout was delivered by Alchemy Co, who brought the creative to life on site integrating digital and physical elements into a cohesive, walk-through experience.
The activation was built on two Groblox Single Blocks, providing the structural foundation for a layered, high-traffic installation. Full-height LED panels wrapped the exterior, creating a bold visual entry point that captured attention from across Martin Place.
Inside, suspended PUFFTECH jackets, tactile display plinths, and ambient lighting helped visitors explore the product’s design features in a clear and interactive way. The modular setup supported open movement through the space, encouraging people to engage with the product story
Installed in one of Sydney’s busiest public precincts, the activation needed to be delivered quickly and without interrupting the flow of the space. The Groblox system enabled a fast install, efficient site use, and minimal disruption during setup and operation.
