MECCA MAX returned to the Formula 1® Australian Grand Prix with an expanded activation designed to match the energy of the event. Bigger, brighter, and built for impact, the Beauty Pit Stop delivered fast beauty, bold colour, and a strong brand presence trackside.
Conceptualised and executed by Team Event, the MECCA MAX Beauty Pit Stop combined function and flair, offering express eye looks using the ‘Zoom’ collection, complimentary makeup touch-ups, product giveaways, and a shaded lounge for fans to reset between races.
Located near the Formula 1® Paddock at Albert Park, the pop-up was open to all ticket holders and proved a crowd favourite throughout the event.
At the core of the structure were three Groblox Single Blocks, providing the modular base that allowed Team Event to realise their creative vision. This activation reinforced MECCA MAX’s commitment to self-expression and inclusive beauty, while showing how thoughtful design and strong collaboration can deliver standout moments in high-traffic, high-energy environments.
