At the Australian Open 2026, MECCA elevated the fan experience with an expansive three level MECCA Pro Shop in The Village, creating a beauty destination that went beyond the typical pop-up. The space offered express touchups, skincare education, and exclusive product activations, inviting fans to shop, sample and engage with Mecca’s curated range in between matches. Visitors could warm up, cool down, hydrate, get glam and find inspiration while exploring MECCA’s best on ground lineup of beauty favourites and limited edition gifts.
The activation was delivered by Curious by Design, with TBuild crafting the fit-out that transformed the modular footprint into an immersive courtside environment. Built from 15 Groblox modules, the structure provided a flexible framework that supported Mecca’s creative vision and brought beauty front and centre across the tournament precinct.
