Groblox is proud to have supported Haier’s public activation at Federation Square during the Australian Open 2025 Finals. Positioned at Melbourne’s most iconic public space, this brand activation solution provided Haier with a unique platform to connect with a broader audience.
Designed to expand Haier’s presence beyond the AO precinct, this activation strategically engaged the high footfall of Melbourne’s general public, offering a hands-on experience with Haier’s cutting-edge products.
The activation featured four blocks configured in three distinct layouts to showcase Haier’s appliances, including their latest washing machines, refrigeration solutions, and televisions.
