Groblox is proud to have support Haier’s immersive brand activation at the Australian Open 2025, celebrating their debut as the Official TV and Appliance Partner of the tournament and Summer of Tennis events. Conceptualised by Twenty3 Sport and Entertainment and fit out by Made. Experiences, the Haier pavilion, built using Groblox modular solutions, offered a dynamic space to showcase Haier’s cutting-edge smart home innovations.
This bespoke activation blended modern design with functionality, immersing visitors in Haier’s world of advanced appliances. Fans explored interactive displays, live demonstrations, and the latest in smart technology, all aligned with Haier’s global vision of “More Creation, More Possibilities.” The pavilion also reflected Haier’s commitment to simplifying everyday life while delivering a premium lifestyle experience.
