Asahi Super Dry marked its new partnership with the Australian Turf Club at Royal Randwick by transforming an existing activation space, previously used by another brand, into a visually distinct and highly functional activation, brought to life with Groblox modular structures.
The activation integrated two Groblox single blocks with six pre-existing shipping containers, creating a bold and cohesive space to enhance consumer engagement and brand visibility.
Groblox was responsible for the full design and fitout, delivering an activation that features branded architecture, including Asahi’s signature silver canvas, bold black framework, and 45° angular design elements. The open-air second level, with premium racecourse views, provides an elevated racegoer experience, while the spacious front-facing service counters ensures high-traffic and efficient guest flow.
