Lancôme transformed Sydney’s Pitt Street Mall into a skincare sanctuary with the launch of the Skin Science Club, an immersive pop-up experience celebrating the science behind their best-selling skincare range.
Designed to stop passers-by in their tracks, the activation invited guests to step inside for a masterclass from a Lancôme skin expert.
Bastion led the creative and event strategy, with Displaywise delivering the custom fitout that brought the concept to life.
The brand experience was designed and built using two Groblox Double Blocks, the biggest of their kind in Australia, purpose-built for this style of Activation. With premium finishes and our modular scalable system.
